Smul is a typeface family inspired by vintage packagings – especially the graphic design of American candy bars from the mid-twentieth century. Smooth melted shapes and chunky serifs define the structure. The family is suitable for various text purposes – the delicious heavy weights tend to be used for display. It consists of seven different styles, three weights, each with an accompanying italic. If that wouldn’t be tasty enough, the swash alternates and extruded capitals contribute even more flavor to this exquisite typeface.
Paul graduated in graphic design at NDU, Austria in 2013 with a main focus for lettering and typography. After an internship at Dalton Maag Ltd. and two years working for different design studios in Berlin, he joined the t]m program. Paul is now back to freelancing in Berlin – always on the hunt for foundries/studios to colaborate with.